From a corporate perspective, the answer to this simple question is anything but straightforward. We have all heard the stories of corporations that have been burned in the blogosphere, whether by rogue employees or through their own misunderstanding of how to take advantage of the brave new world of corporate blogging.

Regardless of the horror stories you may have heard, a corporate blog can be one of your most effective marketing tools.

10 Reasons You Should Have a Corporate Blog

1. A blog positions your company as the expert in its field.
2. Blogs are search-engine friendly and will help your company rank well.
3. A blog will provide your company a communications platform to reach out to its stakeholders:
   • a. Employees
   • b. Recruits
   • c. Shareholders
   • d. Customers
4. A corporate blog allows you to manage your online reputation by allowing you to tell your company’s story in your own words.
5. Blogs provide measurable results in the form of visits and posts.
6. Media Relations –
   • a. Media folks often search online before contacting your company for a story, and a blog allows you to "spin" the information.
   • b. If a media outlet is looking for an expert or corporate perspective in your industry, a blog can push your company front and center.
7. Blogs provide a platform to float new ideas and get feedback, either internally or from the public at large.
8. Blogs can serve as a place for internal staff to collaborate.
9. Blogs can create revenue streams through direct sales and/or banner advertising.
10. A blog allows you to educate customers and staff about your products, your services, your corporate culture, and any other topic that will further your corporate goals – think tutorials and online product guides.